Critical SEO Mistakes That One Must Avoid

Search engine optimization is all about increasing the traffic of your website and the ranking in the search engines. The purpose of search engines is to provide the relevant results to its users. Every Seo person is following various techniques to get the high rankings but some follow the ineffective techniques to get the quick rankings which are called to be as the spam by search engines which can lead to the site getting banned. Here are few search engine optimization mistakes that one must avoid to prevent their site getting banned.

Hidden Text:
Hidden text is that which users cannot see on the website but search engines can see. The background color of the website and text color is same with keywords are repeated over and over.
Doorway Pages:
Some create the HTML pages with keyword stuffing for search engines and then redirect that page to main page. It is also the spamming.
Content Duplication:
Content duplication is the another spamming technique in which content is copied from other websites or same content is being put in pages of website. Search engines tend to display different results in search engines. So copies of same page must not be created.
Keyword Repetition:
If keywords are repeated again and again then it raises the keyword density which can lead to keyword spamming.