Critical SEO Mistakes That One Must Avoid

Search engine optimization is all about increasing the traffic of your website and the ranking in the search engines. The purpose of search engines is to provide the relevant results to its users. Every Seo person is following various techniques to get the high rankings but some follow the ineffective techniques to get the quick rankings which are called to be as the spam by search engines which can lead to the site getting banned. Here are few search engine optimization mistakes that one must avoid to prevent their site getting banned.

Hidden Text:
Hidden text is that which users cannot see on the website but search engines can see. The background color of the website and text color is same with keywords are repeated over and over.
Doorway Pages:
Some create the HTML pages with keyword stuffing for search engines and then redirect that page to main page. It is also the spamming.
Content Duplication:
Content duplication is the another spamming technique in which content is copied from other websites or same content is being put in pages of website. Search engines tend to display different results in search engines. So copies of same page must not be created.
Keyword Repetition:
If keywords are repeated again and again then it raises the keyword density which can lead to keyword spamming.

How To Get Your Videos Indexed

With the latest updates from google, now you can get your videos indexed separately. The best way to do so is creating the sitemap for videos which will include the information about your video like the URL where the video is present, title, keywords, images, duration etc.

You can get your video indexed by submitting that video sitemap URL in webmaster tool or another way is through robots.txt files. That video will be shown in search results after google indexes it.

Indexing the videos of your website separately and with effective video marketing, you can promote your products or services effectively.

Social Media Marketing - New Face Of Internet Marketing

Advent of social media marketing has completely changed the face of internet marketing. It is one of the latest marketing strategy used. Large organizations have discovered the power of social media and are successfully taking the full advantage of social media marketing. Small business owners can take the most benefits of social media websites. By utilizing social media marketing effectively they can easily increase the company profile. It is very easy and affordable for small business owners. There are many social media websites used like Facebook, twitter, LinkedIn, MySpace. Facebook no doubt is the best of all. It receives millions of millions visitors per day.You can create fan pages over there. Companies can interact with each other through this which will definitely lead to boost in sales. Social media marketing is real as compared to other marketing strategies which are fabricated.

Social media has revolutionized the way we handle marketing today. You just need to follow it properly and your business can rock!!