Before starting a SEO campaign, there is prime importance to understand your website and obviously this can only be done by an expert marketing consultant or an experienced SEO professional. The question which arises in our mind is why we need the analysis and what actually needs to be analyzed?
As in our previous post we explained the importance of keywords and a bit about search engine and how they actually work for our website. Similarly, there is a importance of website core analysis to understand how our website actually states to search engine. How the information is presented on the website with the keywords presence we would like to target for our SEO campaign so that when we target our campaign, will search engine really consider us worth for the phrases where we are setting our campaign? Along with that the number of pages and ease of reaching those pages by the search engine crawlers is again second most important factor to know before targeting the keywords on the relevant pages of the website. There are thousand other parameters of HTML used, scripts implemented, server factor which needs to be analyzed a better insight in the website will help you set a strong campaign.
Friday, May 15, 2009
Thursday, May 7, 2009
Types of Link Building
Link building is one of the major practices in website marketing in search engine. It builds a back support of links for the website, where it is actually counted as other websites linking to your website gaining high popularity in search engines. There are 3 type of typical link building:
1. One-way link building: In this type of link building, other website links to us i.e. they provide our website link on their website relevant page. This is generally made for the purpose of providing additional information to their visitor which is present on our website. Also, links from directories are generally one way links as our links is present on proper category and sub-category in the respective directory. There are free as well as some paid one way linking as well. This is in fact the most beneficial type of link building
2. Two-way link building: This type of link building is done in two relevant websites where on mutual understanding they exchange links and link to each other to share their traffic and get link benefit in search engine as well. This is now not so popular way of linking for now.
3. Three-way link building: This type of link building is done when we have two websites from which we need good reputation & promotion for one of them. We generally request links from other relevant website like in 2 ways linking with only difference that we tell them that they will not get the link from the same website they have provided link but from another website. In the same fashion if we have website A&B and we are exchanging links with website C. Website A will get one way link from website C as this is of prime importance of promotion campaign. Website C will get a link from our website B. Now the question is that what website B will get? It will get nothing, just providing link to website C as it is a supporting website to A and we are not popularizing website B in any case.
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