Social Media Optimization is way to promote your business online.

Social media optimization is an innovative internet marketing technique to promote your business , products, services and website on the world wide web. Social media optimization is the part of search engine marketing . Successful social medial optimization gives a lot of benefit in improving search engine ranking and traffic on the websites.


Social media optimization is like a viral marketing where you can create your presence through use of networking in social book marking site, video and photo sharing site.

It basically gives a place to present your business and interact with costumes of similar interest, share information related to your work and understand their needs.

It's a dynamic way for website promotion and gives your business more peculiar across the world. It is the technique of distributing your content across all available Social Media networks . It gives a chance to enhance your Internet visibility by effectively using these social media, including social networking, social book marking, blogs, wikis, groups, and other social sites.

Importance of Analyzing the website before SEO Campaign

Before starting a SEO campaign, there is prime importance to understand your website and obviously this can only be done by an expert marketing consultant or an experienced SEO professional. The question which arises in our mind is why we need the analysis and what actually needs to be analyzed?

As in our previous post we explained the importance of keywords and a bit about search engine and how they actually work for our website. Similarly, there is a importance of website core analysis to understand how our website actually states to search engine. How the information is presented on the website with the keywords presence we would like to target for our SEO campaign so that when we target our campaign, will search engine really consider us worth for the phrases where we are setting our campaign? Along with that the number of pages and ease of reaching those pages by the search engine crawlers is again second most important factor to know before targeting the keywords on the relevant pages of the website. There are thousand other parameters of HTML used, scripts implemented, server factor which needs to be analyzed a better insight in the website will help you set a strong campaign.

Types of Link Building

Link building is one of the major practices in website marketing in search engine. It builds a back support of links for the website, where it is actually counted as other websites linking to your website gaining high popularity in search engines. There are 3 type of typical link building:

1. One-way link building: In this type of link building, other website links to us i.e. they provide our website link on their website relevant page. This is generally made for the purpose of providing additional information to their visitor which is present on our website. Also, links from directories are generally one way links as our links is present on proper category and sub-category in the respective directory. There are free as well as some paid one way linking as well. This is in fact the most beneficial type of link building

2. Two-way link building: This type of link building is done in two relevant websites where on mutual understanding they exchange links and link to each other to share their traffic and get link benefit in search engine as well. This is now not so popular way of linking for now.

3. Three-way link building: This type of link building is done when we have two websites from which we need good reputation & promotion for one of them. We generally request links from other relevant website like in 2 ways linking with only difference that we tell them that they will not get the link from the same website they have provided link but from another website. In the same fashion if we have website A&B and we are exchanging links with website C. Website A will get one way link from website C as this is of prime importance of promotion campaign. Website C will get a link from our website B. Now the question is that what website B will get? It will get nothing, just providing link to website C as it is a supporting website to A and we are not popularizing website B in any case.

What is Keyword analysis & how one can do it or get expert keyword analyst in the market?

To start with the basic of the keyword analysis there are certain points need to be taken care. A expert keyword analyst always follow the following tips for his/her analysis:

1. Understand the website theme and industry to know what work in the respective industry

2. Understand the competitor targeted phrases to know what others are targeting

3. Make some relevant phrases and use tools like overture, wordtracker, adwords to know the right phrases which works or people use when they search your product and services

4. Understand your website target pages and location and make related phrases so that you have enough breathing space to target them and make the audience land with relevant keywords on the right pages

5. Finalized a list from the above and target on the website with a good optimization and paid market plan

There are similar services available at some professional SEO firm which gives an insight data based on the above criteria as they are expert and can do pretty good job on the above points to provide you a list of most suitable keywords for your website which is prime importance as when you don’t know what to target it’s difficult to market your audience fro the product and services you want to sell. So hire a Keyword Analyst who provide you right keyword analysis services and than you can set a marketing campaign and boost your traffic and revenue to the heights a step ahead than all your competitors!

What are search engines & how they actually work?

Search engine is a huge collection of various form of information & content from WWW where one can search content, images, files and other related objects with relevant query or description. All search engines are supported by crawlers which are robot program which continuously keep crawling on WWW for the information and content to index in search engine database. They are efficient programs crawling millions of content every second and keep looking for new & updated information at the most to serve the search engine visitors with latest information. Search engines have huge network of high speed computers which keep supporting the crawlers to get indexed all the content from crawlers. When a user search for something in a search engine with a query or a description, these high speed computers compute the results at the run-time to deliver the latest updated information every fraction of second.

Search engines reliability is based on the strong nature of its computing algorithm which computes the best results at runtime of the search. The algorithm is made strong enough to deliver quality results. Search engines like Google present the most relevant data and information to the users and try serves best need of the visitors.

Based on the above facts of search engine the online e-business vendor always want to remain in top of the Google for their user search query and where it actually states the importance of the query where you want to remain in top position called “Keywords” & optimizing those keywords using search engine optimization services.

Will be sharing next steps in our upcoming post……..Till than Have a fun time!!

E-Marketing Most Reliable Marketing

E-Marketing is one of the most effective techniques to boost your business online and generate high revenue for the same. E-marketing in real words is the perfect marketing title for the e-business. There are millions of business websites available on the Internet today, where 1000’s of website compete with the same product & services online. It is now the work of an e-marketer to understand the client business and market the services and product of the business. There are various forms of online marketing techniques where search engine is the major source of traffic on the websites. Search engine itself constitutes 70% of the online market. There are two type of marketing with search engines:

1. Search Engine Paid Marketing

2. Search Engine Optimization

1. Search Engine Paid Marketing: Where you have to pay for advertising your business and getting traffic

2. Search engine Optimization: Optimizing the website on some selected keywords which are highly searchable in the market to achieve top rankings in organic results.

We will discuss the topics it details in our next post…